In today's world, having an online presence is crucial for any business, especially in the fashion industry. With so many fashion websites available, it can be challenging to stand out from the crowd. One way to improve your visibility is through search engine optimization (SEO). SEO helps your website rank higher in search engine results pages (SERPs), which can lead to increased traffic and sales. Needs to follow some strategy to do the fashion based SEO properly.

Conduct Keyword Research
The first step to any successful SEO strategy is keyword research. Keyword research involves identifying the keywords and phrases that people use to search for fashion products online. This step is crucial as it will help you optimize your website's content for the keywords that are relevant to your target audience. To conduct keyword research, you can use tools such as Google Keyword Planner, SEMrush, or Ahrefs. These tools will help you identify the keywords that have high search volume and low competition. Once you have a list of keywords, you can use them to optimize your website's content.

Optimize Your Product Pages
Your product pages are the most critical pages on your website. They are the pages where people go to purchase your products. To optimize your product pages, you should:

Create High-Quality Content
Creating high-quality content is crucial for SEO. It helps you attract and retain visitors to your website. High-quality content includes blog posts, videos, and infographics. When creating content, you should:

1.Use your keywords in the content, but avoid keyword stuffing
2.Write content that is informative and valuable to your target audience
3.Use images and videos to enhance your content
4.Promote your content on social media and other online platforms
By creating high-quality content, you can attract backlinks to your website, which can improve your website's authority and search engine rankings.

Optimize Your Website's Speed and Performance
Website speed and performance are crucial factors for SEO. A slow website can negatively impact your website's rankings and user experience. To optimize your website's speed and performance, you should:

Use a fast and reliable web hosting service
Optimize your images for web use
Use a content delivery network (CDN) to deliver your website's content faster
Minimize the use of plugins and scripts that can slow down your website
Use browser caching to improve your website's load times
By optimizing your website's speed and performance, you can improve its user experience and search engine rankings.

Use Social Media to Promote Your Website
Social media can be an effective tool for promoting your fashion website. By promoting your website on social media, you can attract more visitors to your website, which can improve your search engine rankings. To promote your website on social media, you should:

Use social media platforms that are relevant to your target audience
Share your website's content on social media
Engage with your followers on social media
Use social media advertising to promote your website
By using social media to promote your website, you can improve its visibility and attract more visitors.

Monitor Your Website's Analytics
Monitoring your website's analytics is essential for SEO. It helps you identify areas where you can improve your website's performance. Some of the metrics you should monitor include DA, PA, backlinks, spam score, referring domain. 

If someone can properly follow all the above mentioned points it will be easier for them to rank the website properly on SERP.